Short version: your cookie choice is remembered for 6 months, the chat keeps a token so you can come back to a conversation, and ad or analytics cookies from Google, Microsoft and Meta are set only after you press Allow. Press Decline and they are not set. That is the whole arrangement. The detail follows, numbered.

01 In force from October 1, 2026.

This notice took effect on October 1, 2026, which is also the date of its last update. It sits alongside the privacy notice, which covers what happens to the details you type into the estimate form. When the list of cookies changes, this date changes with it and the banner asks you again.

02 Three kinds of storage, and only one runs without asking.

Strictly necessary

Things the site cannot work without. On this site that means the key that remembers your cookie choice, so the banner does not reappear on every page, and the chat token, which only exists if you open the chat yourself. Neither one tracks you anywhere else. These run without consent because without them your Decline could not be remembered.

Analytics

Counts of visits and which pages people read before asking for an estimate. It tells us whether the EV charger section gets read or skipped. Off until you allow it.

Advertising

Cookies from Google Ads, Microsoft Advertising and Meta Ads that report when a click on one of our ads turned into an estimate request. We use them to stop paying for search terms that bring nothing. Off until you allow it.

There are no preference cookies beyond your consent choice, no social-media share buttons, and no embedded videos or maps that would drop their own cookies.

04 The ad you clicked left a tag on the link.

Google Ads, Microsoft Advertising and Meta Ads send paid clicks to this site now. Someone searches "panel upgrade mesa az", sees our ad, clicks, and the platform adds a click identifier to the address:

  • gclid from Google Ads
  • msclkid from Microsoft Advertising
  • fbclid from Meta Ads, where a campaign runs there

The identifier rides in the URL whether you consent or not, because the platform puts it there before you arrive. What consent decides is whether our page stores it in a cookie and reports a conversion back. Decline, and it is not stored. Placing ads with these platforms means we follow their ad policies. None of them has reviewed or approved this site, and we do not say otherwise.

07 Decline, and the site still does its job.

Everything that matters to you keeps working: every page, the menu, the free estimate form, the phone link and the support chat. Your estimate request reaches us the same way and gets the same written scope.

What stops: Google, Microsoft and Meta cookies are not written, no conversion is reported, and no analytics are recorded. We lose the ability to tell which ad brought you in. That is our problem, not yours. The only thing kept is site_consent_v2, holding the word "declined", so we do not ask on every page.

08 The platforms' own rules.

Once a platform has a cookie, it handles that data under its own policy:

Each of them also lets you switch off personalised ads in your own account settings, which works across every site, not only ours.

09 Ask about a specific cookie.

Found a key in your browser you cannot match to the table? Send its name and the page you were on to [email protected] or call 602-769-7892. Post goes to The Wire Guy Electric, 1321 N 65th St, Mesa, Arizona 85205, United States. We answer within 7 days.

For the rest of what a licensed electrician in Mesa needs from you and what we do with it, read the privacy notice and the terms. If you came for the wiring, the services page is where panels, chargers and lighting are priced.